Who should apply for our marketing degree program?

Entrepreneurs, Senior Managerial Leaders and Executives who aim to sharpen analytical and decision making skills in the global marketplace coupled with new communication vehicles everyday.

Students will be taught on the unique challenges of serving both domestic and foreign markets effectively.

Your study will allow you to prepare for a rapidly changing and increasingly competitive global commercial environment. You’ll learn about the importance of customers and how to match what your business does to their requirements. You’ll develop a critical thinking approach to review the competitive offerings in the area of your work or passion and always keep a look out for emerging trends that can impact on your success and potentially offer you new growth opportunities.

Foundation modules ( Year 1)

-    Principle of Economics
-    Principles of Accounting
-    Business Communication Skills 1
-    Principles of Marketing
-    Management Theory and Application
-    Business Communication Skills 2
-    Management and Organization Behavior
-    Business Statistics
-    Business Information Systems
-    Human Resource Management
-    Accounting and Finance for Decision Making
-    Customer Relationship Management

Marketing Major Modules (Year 2)

-    Corporate Communications
-    Operations & Quality Management
-    Marketing Management
-    E-Marketing
-    International Marketing
-    Business Law
-    Principles of Bank and Finance
-    Market Research Techniques
-    Strategic Management
-    Internship
-    Final Project

Completion Year Marketing Specialist Modules (Year 3)

-    Innovation & Entrepreneurship
-    Cross Cultural Communication for Effective Leadership and Management
-    International Business
-    Services Marketing
-    Why Corporate Social Responsibilities Matters
-    Knowledge Management for Today’s Competitive Company
-    Perspective on International Trade and Finance
-    Successful Strategies for International Marketing
-    Begin Integrative Marketing Project
-    Internship
-    Integrative Marketing Project