Raffles Singapore is in the limelight in the fashion designing world as they are in the media coverage on Raffles Privato, the incubator concept store which help launch Raffles graduates as fashion designers in Singapore. See attachment for more details.

The launch of Raffles Privato at Singapore’s premier luxury lifestyle mall, Paragon, marks the birth of a brand new retail concept in Singapore.  Retailing seven labels covering women’s and men’s wear conceptualised by seven outstanding RDI graduates, this incubator project showcases RDI’s talented designers and is an effort by Paragon to assist up-and-coming designers in support of the local fashion industry, particularly home-grown labels and brands with good marketability potential.  In a year-long collaboration between Paragon and Raffles Design Institute, RDI students studying Visual Communication, Interior Design, Fashion Design, Fashion Marketing and Management were tasked to design Raffles Privato’s logo and store layout.  RDI students will also be involved in the day-to-day running of the store.

Raffles Privato is set to inject new blood to the local fashion scene and stimulate more demand for “Made in Singapore” fashion labels.  At the same time, Raffles Privato serves as a platform to nurture young talents for the local and regional fashion retail market.